Cover visual describing Field Relay Audit Circuit

Retail audits

Field Relay Audit Circuit

Merchandising agencies receive precise routes, shot lists, and scoring rubrics. Brand teams see aggregated gaps within 48 hours, making it easier to redirect POSM or staffing before the next activation weekend.

  • Duration: Rolling 12-week circuit
  • Format: Field + analytics desk
  • Allocation band: ₩3,150,000
  • Channel: CVS & specialty
  • Region focus: Busan–Ulsan corridor
Request scope conversation

Inside the package

  • Route optimizer weighted by promo sensitivity
  • Structured photo prompts with ghost overlays
  • Banner-specific scoring weights agreed upfront
  • Heatmaps for recurring shelf violations
  • Agency coaching notes tied to individual stores
  • Escalation Slack bridge during peak promo weeks

Outcomes teams cite

  1. Measured visibility uplift week-over-week instead of anecdotal field tales
  2. Shared proof assets when negotiating retailer fixes
  3. Cleaner agency invoices thanks to standardized visit logs
Portrait avatar for Jiwon Park

Lead partner · Jiwon Park

Retail execution lead specializing in multi-banner Korea coverage.

Field notes from teams

Field Relay Audit Circuit caught repeated cooler mislabels before E-Mart escalated them. Photo overlays felt fussy at first but stopped subjective debates.

Hana · North Tide FMCG · Google

Clarifications